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Use Case

IATO for Web Agencies

Win more pitches, deliver faster audits, and manage every client in a separate workspace. IATO gives agencies a complete crawl-to-plan workflow in the browser.

The agency challenge

Web agencies juggle dozens of client sites simultaneously. Each one needs auditing, restructuring, and ongoing monitoring. Traditional desktop crawlers require installing software on every team member's machine, managing local files, and manually assembling reports. There's no shared workspace, no version history, and no way to automate repetitive tasks.

Meanwhile, clients expect faster turnaround, deeper insights, and visual deliverables they can actually understand. Handing them a CSV export doesn't cut it anymore.

How agencies use IATO

Pitch Preparation

Crawl a prospect's site in minutes. Generate a visual sitemap showing their current information architecture, then use the AI assistant to propose a restructured version. Present before-and-after sitemaps that clients can immediately understand.

Technical SEO Audits

Run comprehensive audits covering 50+ issue types: broken links, duplicate content, heading hierarchy, canonical issues, redirect chains, and more. Results are prioritized by severity so your team focuses on what matters most.

Client Workspaces

Create a separate IATO workspace for each client. All crawl data, sitemaps, audit results, and AI-generated plans stay organized and isolated. Team members access everything through the browser — no file sharing needed.

Content Governance

Use the AI Taxonomy Builder to classify a client's content automatically. Identify thin pages, outdated content, and coverage gaps. Plan content calendars based on real data, not guesswork.

The agency workflow

Step 1: Crawl. Enter the client's URL and start a cloud-based crawl. IATO handles JavaScript rendering, respects robots.txt, and processes up to 250,000 pages. Results appear in seconds, even for large sites.

Step 2: Audit. Review the automatic SEO audit. Issues are categorized and ranked by severity. Filter by type, section, or status code. Export specific findings as CSV for your development team.

Step 3: Visualize. Open the visual sitemap editor. See the client's entire site structure as an interactive node graph with intelligent auto-layout. Identify structural problems like deep pages, orphaned content, or bloated sections.

Step 4: Restructure. Use drag-and-drop or the AI assistant to propose changes. Tell the AI to "consolidate the blog categories into five main topics" or "move all support pages under /help." The AI executes and explains its reasoning.

Step 5: Deliver. Export the restructured sitemap and a complete redirect map. Share the workspace link with the client or their development team. Schedule recurring crawls to monitor implementation.

Why agencies choose IATO

Related resources

Essential reading for agencies: What is a Content Audit?, What is a Redirect Map?, and our 5 Signs a Site Needs an Audit. Compare IATO with desktop tools: IATO vs Screaming Frog.

Start your agency on IATO

Free Trial up to 500 pages. Team plans from $129/month with multi-workspace support.

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