IATO vs Octopus.do

At a glance

Octopus.do is a visual sitemap builder focused on designing new website structures from scratch. It uses a content-brick method for building page layouts with low-fidelity wireframes, offers AI-generated draft sitemaps, and includes a project cost estimator. It’s popular with UX designers and agencies for planning new sites.

IATO combines website crawling (up to 250,000 pages) with a visual sitemap editor powered by AI. Instead of building sitemaps from scratch, IATO crawls your existing site, generates the sitemap automatically, and lets you restructure it with drag-and-drop editing and AI assistance.

Capability	Octopus.do	IATO
Visual sitemap editor	✔	✔ With AI assistance
Website crawling	Basic (limited depth)	✔ Up to 250K pages
Technical SEO audit	✘	✔ 50+ issue types
JavaScript rendering	✘	✔ Browser-based
AI sitemap generation	✔ Draft sitemaps	✔ Restructuring + suggestions
Lo-fi wireframes	✔ Content bricks	✘
Content planning	✔ Meta tag fields	✔ With crawl data
Project cost estimator	✔	✘
Redirect map generation	✘	✔ Automated
REST API	✘	✔ 440+ endpoints
MCP server	✘	✔ 105 tools
Team collaboration	✔ (Team plan)	✔ Multi-workspace
Export formats	PDF, PNG, XML, TXT	SVG, JSON, CSV
Price	Free; Pro from $8/mo	Free Trial; Pro from $49/mo

Where Octopus.do excels

Zero-start sitemap design. Octopus.do shines when you’re planning a brand-new website from nothing. Its content-brick method lets you snap together wireframe blocks to visualize page layouts before any code is written. The AI assistant can generate a draft sitemap structure to get you started quickly.

Cost estimation. Octopus.do includes a built-in project cost estimator that calculates budgets based on page count and complexity. This is valuable for agencies preparing proposals for new website builds.

Lightweight and fast. The interface is deliberately minimal and fast. Creating a simple sitemap takes minutes, and the drag-and-drop editor is intuitive for non-technical team members.

Where IATO is different

Crawl-first, then plan. Octopus.do can import a website’s structure, but its crawling is limited in depth and capability. IATO crawls up to 250,000 pages with JavaScript rendering capability, capturing actual URLs, page titles, word counts, link structures, and 50+ SEO issue types.

SEO intelligence. IATO doesn’t just show you what pages exist — it tells you what’s wrong with them. Broken links, duplicate titles, thin content, redirect chains, missing meta descriptions, and more. Octopus.do has basic SEO mode for meta tag fields but no technical audit capability.

AI-powered restructuring. Both tools have AI features, but they serve different purposes. Octopus.do’s AI generates initial draft sitemaps for new projects. IATO’s AI analyzes your existing site and restructures it — you can tell it to “flatten the blog hierarchy” or “merge the support sections” and it executes the changes with reasoning.

Developer platform. IATO’s 440+ API endpoints, TypeScript SDK, and MCP server with 105 tools make it possible to automate sitemap generation, content classification, and SEO auditing programmatically. Octopus.do has no API.

Who should choose which?