Site migrations are high-stakes. IATO gives you the crawl data, visual planning, redirect maps, and AI assistance to execute migrations without losing traffic.
Site migrations — whether redesigns, CMS changes, domain moves, or IA restructures — are among the riskiest SEO events. Studies show that poorly executed migrations can lose 20–60% of organic traffic, sometimes permanently. The most common causes of failure are incomplete redirect coverage, orphaned content, broken internal links, and structural changes that dilute topical authority.
The core problem is that migrations require two things simultaneously: a comprehensive understanding of the current site, and a clear plan for the new structure. Most tools only help with one or the other.
Crawl the existing site. Run a comprehensive crawl of the current domain to capture every URL, title, heading, content type, word count, internal link, and redirect. IATO processes up to 250,000 pages with JavaScript rendering capability, so nothing gets missed — even content behind client-side routing.
Audit before you move. IATO's technical SEO audit identifies issues on the current site: broken links, redirect chains, canonicalization errors, duplicate content, orphaned pages. Fix what you can before migration to avoid carrying problems into the new structure.
Inventory your content. Use the content inventory to catalog every page by type, word count, last modified date, and crawl data. Identify your highest-value pages that absolutely must be preserved.
Visualize the current structure. Open the visual sitemap editor to see your site's complete information architecture as an interactive node graph. Identify structural problems: pages buried 6+ clicks deep, bloated sections with hundreds of thin pages, orphaned content clusters.
Design the new structure with AI. Use the AI Sitemap Assistant to plan changes. Describe what you want in plain language: "Consolidate the three blog sections into one," "Move all product pages under /products," or "Flatten the hierarchy to a maximum of three levels." The AI restructures the sitemap and explains every change.
Classify content automatically. The AI Taxonomy Builder analyzes your content and proposes a classification structure. Review, refine, and apply it to organize content into the new IA before any pages move.
Generate redirect maps. Once you've finalized the new structure, IATO exports a complete redirect map: old URL → new URL for every page. The export includes 301 redirect rules ready for your server configuration or CDN rules. No manual spreadsheet work.
Validate coverage. IATO cross-references the original crawl against the redirect map to identify any URLs without a redirect destination. This catches the gaps that cause 404 errors after launch.
Post-migration crawl. After launch, crawl the new site to verify that all redirects resolve correctly, the new structure matches the plan, and no new issues have been introduced.
Scheduled monitoring. Set up recurring crawls (daily, weekly, or monthly) with webhook alerts. Get notified when pages break, redirects stop working, or new SEO issues appear. Compare crawls over time to track migration impact.
Crawl the current site. Run a full SEO audit. Inventory all content. Identify top-performing pages via GSC. Visualize the current IA. Design the new structure. Generate the redirect map. Validate redirect coverage.
Crawl the new site. Verify all redirects. Check for broken internal links. Confirm no orphaned pages. Compare old vs. new sitemap. Set up scheduled monitoring. Watch GSC for traffic changes over 4–8 weeks.
Migration essentials: What is a Redirect Map?, Technical SEO Fundamentals, and Understanding Crawl Depth. Run a pre-migration audit with our step-by-step guide.
Crawl, plan, redirect, and monitor — all in one platform. Start free with 500 pages.
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