Content audits are essential maintenance for any website that publishes regularly. Over time, sites accumulate outdated blog posts, duplicate product pages, contradictory support articles, and pages that no longer serve any business purpose. A content audit surfaces these problems so you can act on them.
Content audits are most valuable before a site migration, during a rebrand or redesign, when organic traffic is declining, or on a regular schedule (quarterly or annually) for large content-heavy sites. The audit reveals not just what’s broken, but what’s working and worth investing in.
A thorough audit examines word count (thin content under 300 words often underperforms), last modified date (stale content signals neglect to search engines), organic traffic (is the page earning visits?), internal links pointing to the page (orphaned pages are invisible), and content quality (is the information accurate and well-written?).
IATO’s crawler captures all the quantitative metrics automatically: word counts, headings, meta data, internal links, status codes, and technical SEO issues. The AI Taxonomy Builder then classifies pages into categories, making it easy to spot redundancies. See our content audit use case for the full workflow.
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